DIGITAL PRODUCT TEAM SINCE 2008
Custom mobile app: native or hybrid, based on your context
We design your custom mobile app choosing native or hybrid development based on connectivity, devices and budget, not the other way round.
How we choose between native and hybrid mobile apps
Before picking technology, we understand the real usage context of your custom mobile app: who uses it, from which devices, with what connectivity and at which moments of the day it becomes critical.
Native development, separate iOS and Android, makes sense when performance, hardware access or experience must be excellent; hybrid or cross-platform speeds up launch when budget or timeline are the priority.
We design offline modes, permissions and data sync from the start, because a custom mobile app for the field, warehouse or sales visits fails if it requires constant connectivity to work.
Our teams work from Barcelona and Madrid, remotely across Spain, Europe, LATAM and the US, publishing your custom mobile app to the stores or internal distribution, with the code always under your ownership.
THE CHALLENGE
A mobile app that fits daily work
A custom mobile app only pays off if people open it, understand it and connect it to what the business already runs.
Pretty but useless
Design without a real workflow ends in uninstalls. The team tries the app once and goes back to their usual process at the first obstacle.
Offline and permissions
Field, warehouse or visits need offline modes and thoughtful access. Ignoring this in the initial design forces a rework of much of the logic later on.
Double maintenance
iOS and Android without a shared strategy double cost and delay. Every new feature ends up being built twice, doubling the chances of bugs.
APPROACH
How we build a custom mobile app
We start from usage context (who, where, connectivity) and only then choose technology.
Usage context
Roles, devices, offline needs and critical moments in the day. This phase determines whether native, hybrid or cross-platform makes sense, not the other way round.
Mobile-first UX
Gestures, short sessions and clarity on small screens. We design for one-handed use and intermittent connectivity, not a shrunk-down desktop screen.
Cross-platform build
Native or cross-platform strategy based on cost and requirements. The technical decision is made on business criteria, not the team's technology preference.
Release and support
Stores or internal distribution, versions and field feedback. We collect real feedback from the first field users before locking down the first stable version.
DELIVERABLES
What a ready mobile app includes
Binaries, required backend and control to keep iterating.
Publishable apps
Builds for the agreed platforms, ready for store or MDM. Tested on real devices, not only simulators or emulators.
API and data
Backend or integrations that feed the mobile experience. Designed to handle the real usage volume of your team or customers.
Short usage guide
To train the team without endless manuals. Built so any new user understands it in minutes, not hours.
Code and accounts
Repos and publishing access under your control. With no dependency on our personal accounts to publish future updates.
TRUST
Solid mobile delivery since 2008
We have shipped native and hybrid apps for the field, retail and office since 2008, choosing technology based on the real usage context. Barcelona and Madrid; remote across Spain, Europe, LATAM and the US. Your code, with security and ENS when the corporate environment requires it.
- Native vs hybrid choice justified by your real context, not by trend.
- Offline mode and permissions designed from the first sketch, not at the end.
- Publishing managed on the stores or via MDM for internal distribution.
- Binaries, backend and publishing accounts under your control from day one.
FAQ
Questions about custom mobile app development
Have a project in mind?
Tell us what you need around custom mobile app development. We will help you turn it into a clear, viable delivery plan.