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Cliente verificado
MARKETING
Automate ad budget management in marketing
We control advertising spend in real time and adjust each campaign so your budget performs without constant supervision.
Automate ad budget management in marketing
Automating ad budget management in marketing is deployed over your current systems and flows, with human supervision and traceability. Before automating we define which task, which exceptions and what outcome is acceptable.
We work from Barcelona and Madrid and remotely across Spain, Europe, LATAM and the United States. The agent is designed for your real process, not the other way round: integrations, permissions and milestone control.
We hand over the agent, its configurations, repositories and documentation in accounts owned by your company, without lock-in and with the ability to audit or rotate credentials.
We control advertising spend in real time and adjust each campaign so your budget performs without constant supervision.
THE CHALLENGE
ad budget management in marketing
Leaving ad budget management in marketing to a person is slow and leaves room for error; automating it without governance is a risk. The sweet spot is an agent with rules, exceptions and control.
Ad spend without daily control
The budget is split across platforms with no aggregated view of spending.
Overspend detected late
Cost overruns are seen when the invoice arrives and not during the campaign.
Unclear channel performance
It is impossible to know which campaign or channel is performing without checking each panel.
APPROACH
ad budget management in marketing
An agent with rules, exceptions and milestone control.
Consolidate spend by platform
Budget and actual spend are unified in a single control.
Define limits and spend alerts
Campaign caps and warnings when approaching them are set.
Automate monitoring
Spend and performance are recorded on a periodic basis.
Review and reallocate with the team
An owner validates performance and moves budget where it works.
DELIVERABLES
ad budget management in marketing
An operational, traceable agent under your control.
Consolidated spend control
Budget and actual spend of all platforms in one view.
Per-campaign limits and alerts
Spend caps with automatic warnings when approached.
Automatic periodic monitoring
Spend and performance recorded with no manual work.
Channel performance report
A view of return by campaign and platform to decide.
TRUST
AI applied to real processes with supervision
AI agents with human supervision, traceability and milestone control since 2008, in Barcelona and Madrid and remote. Code and documentation under your control, without lock-in.
- A clear task and success criteria before automating.
- Human supervision with milestone and exception control.
- A measurable first release before expanding scope.
- Code, configurations and documentation under your control.
FAQ
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