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Cliente verificado
MARKETING
Automate marketing campaign reporting
We bring metrics from all your channels into clear, actionable reports, so you decide without waiting for someone to build the spreadsheet.
Automate marketing campaign reporting
Automating marketing campaign reporting is deployed over your current systems and flows, with human supervision and traceability. Before automating we define which task, which exceptions and what outcome is acceptable.
We work from Barcelona and Madrid and remotely across Spain, Europe, LATAM and the United States. The agent is designed for your real process, not the other way round: integrations, permissions and milestone control.
We hand over the agent, its configurations, repositories and documentation in accounts owned by your company, without lock-in and with the ability to audit or rotate credentials.
We bring metrics from all your channels into clear, actionable reports, so you decide without waiting for someone to build the spreadsheet.
THE CHALLENGE
marketing campaign reporting
Leaving marketing campaign reporting to a person is slow and leaves room for error; automating it without governance is a risk. The sweet spot is an agent with rules, exceptions and control.
Data spread across platforms
Campaign metrics live separately in ads, CRM and web analytics. The marketing team spends hours unifying figures in spreadsheets.
Reports delivered late
The weekly report arrives when the campaign has already ended and decisions use days-old data. Budget adjustments come too late.
Each report in a different format
Each person builds the report their own way and figures are not comparable across periods. Management cannot read trends clearly.
APPROACH
marketing campaign reporting
An agent with rules, exceptions and milestone control.
Connecting data sources
Advertising platforms, CRM and analytics are connected into a single collection point. Data refreshes each cycle without manual copying.
Normalised metrics per campaign
A metric dictionary defines what is measured and how each indicator is calculated. Figures stay comparable across campaigns and periods.
Automatic generation with review
The report composes itself from normalised data and is sent to the owner for validation. The analyst adds context and conclusions before publishing.
Scheduled, traceable distribution
Each report reaches recipients on the expected date with history stored. There is a record of who reviewed it and when.
DELIVERABLES
marketing campaign reporting
An operational, traceable agent under your control.
Automated campaign report
A document that composes itself with unified metrics and is validated by the analyst before release.
Metric dictionary
Written definition of each indicator and its formula to ensure comparability.
Per-channel performance dashboard
Aggregated view of spend, reach and conversion by channel and campaign refreshed each cycle.
Scheduled reporting calendar
Periodic delivery to recipients with history and review traceability.
TRUST
AI applied to real processes with supervision
AI agents with human supervision, traceability and milestone control since 2008, in Barcelona and Madrid and remote. Code and documentation under your control, without lock-in.
- A clear task and success criteria before automating.
- Human supervision with milestone and exception control.
- A measurable first release before expanding scope.
- Code, configurations and documentation under your control.
FAQ
Questions about automate marketing campaign reporting
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