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PROCESS AUTOMATION
Marketing automation on your own data
We automate campaigns, segmentation and scoring over your own data, integrated with your CRM and sales pipeline, without generic bulk-sending tools.
Marketing automation on your own data
Marketing automation matters when you need to automate campaigns and segmentation on your own data, not a generic mass-sending platform. Before selecting tools, we define the journeys, data and decisions that must remain under your company's control.
We work from Barcelona and Madrid and remotely with teams across Spain, Europe, LATAM and the United States. The process combines decision sessions, verifiable releases and documentation so progress stays visible.
We hand over code, repositories, configurations and documentation in accounts owned by your company. You can therefore audit, evolve or change supplier without relying on private access or licences.
We automate campaigns, segmentation and scoring over your own data, integrated with your CRM and sales pipeline, without generic bulk-sending tools. That is why we prioritise a maintainable, measurable solution ready to evolve without rebuilding its foundations.
THE CHALLENGE
The challenge of marketing automation
manual campaigns do not scale or measure well
Fragmented campaign calendar
Marketing teams spend hours coordinating sends, posts and segments without a single source of truth.
Personalization that does not scale
Treating each customer individually is unfeasible when lists grow and headcount does not.
Scattered results measurement
Campaign data lives in separate tools and rebuilding real performance requires manual work.
APPROACH
How we fix automating marketing and sales
We move forward with measurable decisions and releases that already add value.
Funnel and channel mapping
We document every customer touchpoint and which marketing actions run today in each channel.
Segmentation rules and exceptions
We define send criteria, suppressions and special cases so automation respects commercial strategy.
Human-supervised automation
We build flows with human review checkpoints before launching each campaign to production.
Reporting and continuous tuning
We measure deliveries, opens and conversions per flow and propose improvements in short cycles.
DELIVERABLES
What marketing automation leaves ready
We deliver an operational foundation your team can govern and keep improving.
Operational automation flows
Send and publishing sequences connected to the CRM that run without manual intervention.
Reviewed templates and messages
A set of ready-to-use content validated by the marketing team before use.
Documented segmentation rules
Catalogue of audiences, criteria and exceptions governing each communication trigger.
Per-campaign metrics dashboard
Recurring report with deliveries, opens, clicks and conversions attributed to each flow.
TRUST
Technology applied to real operations
We build AI solutions from Barcelona and Madrid, with data on your infrastructure and deliveries under the client's control.
- Scope, assumptions and risks visible before the project is committed.
- Integrations, permissions and data designed for real operations.
- Reviewable releases before the solution reaches the whole organisation.
- Code, configuration and documentation under your company's control.
FAQ
Questions about marketing automation
Have a project in mind?
Tell us what you need around marketing automation. We will help you turn it into a clear, viable delivery plan.



