“Muy buena empresa, si tienes algún proyecto en el que necesites una web no dudéis en contratarles, muy buena comunicación y trabajo, 10 de 10.”
Cliente verificado
PROCESS AUTOMATION
Marketing automation on your own data
We automate campaigns, segmentation and scoring over your own data, integrated with your CRM and sales pipeline, without generic bulk-sending tools.
Marketing automation on your own data
Marketing automation matters when you need to automate campaigns and segmentation on your own data, not a generic mass-sending platform. Before selecting tools, we define the journeys, data and decisions that must remain under your company's control.
We work from Barcelona and Madrid and remotely with teams across Spain, Europe, LATAM and the United States. The process combines decision sessions, verifiable releases and documentation so progress stays visible.
We hand over code, repositories, configurations and documentation in accounts owned by your company. You can therefore audit, evolve or change supplier without relying on private access or licences.
We automate campaigns, segmentation and scoring over your own data, integrated with your CRM and sales pipeline, without generic bulk-sending tools. That is why we prioritise a maintainable, measurable solution ready to evolve without rebuilding its foundations.
THE CHALLENGE
The challenges around marketing automation
The value of marketing automation depends on a design that serves operations, not only a demonstration.
Solutions that do not fit
When manual campaigns do not scale or measure well, a template assistant forces the flow to bend to the product. The result is generic answers, manual hand-offs and customers repeating the issue.
Fragmented context
Without ordered access to your data and systems, AI answers incompletely or inconsistently. Every query depends on information scattered across tools and emails.
No control or measurement
A pilot with no owners, limits or quality metrics soon stalls. We leave traceability and clear criteria so every result is assessed with evidence.
APPROACH
From need to automating marketing and sales
We sequence technical and operational decisions so the first release is useful and maintainable.
Context map
We document data, systems and use cases to define how marketing automation must fit daily work, before proposing architecture.
Data and security
We define access, sensitive data and controls aligned with ENS practice when required. Privacy is designed from the first sprint, not bolted on at the end.
Incremental releases
We prioritise a usable, measurable use case; the rest is planned against value. Every release leaves something running in production for automating marketing and sales.
Handover and ownership
Code, data and documentation stay under your organisation's control. Your team can maintain and evolve the solution without depending on us.
DELIVERABLES
What marketing automation leaves ready
We deliver an operational foundation your team can govern, measure and continue to evolve.
Working solution
marketing automation ready for the agreed journeys and reviewed before wider adoption across the organisation.
Documented integrations
Connections, systems of record, permissions and limits recorded so the solution can be maintained without relying on individual memory.
Code and configuration
Repositories, workflows and configuration under your company's control, transferable to another team when needed.
Evolution plan
Metrics, accountable owners and a prioritised backlog to decide what improves after the first release.
TRUST
Technology applied to real operations
We build AI solutions from Barcelona and Madrid, with data on your infrastructure and deliveries under the client's control.
- Scope, assumptions and risks visible before the project is committed.
- Integrations, permissions and data designed for real operations.
- Reviewable releases before the solution reaches the whole organisation.
- Code, configuration and documentation under your company's control.
FAQ
Questions about marketing automation
Have a project in mind?
Tell us what you need around marketing automation. We will help you turn it into a clear, viable delivery plan.
