PROCESS AUTOMATION

Marketing automation on your own data

We automate campaigns, segmentation and scoring over your own data, integrated with your CRM and sales pipeline, without generic bulk-sending tools.

Marketing automation on your own data

Marketing automation matters when you need to automate campaigns and segmentation on your own data, not a generic mass-sending platform. Before selecting tools, we define the journeys, data and decisions that must remain under your company's control.

We work from Barcelona and Madrid and remotely with teams across Spain, Europe, LATAM and the United States. The process combines decision sessions, verifiable releases and documentation so progress stays visible.

We hand over code, repositories, configurations and documentation in accounts owned by your company. You can therefore audit, evolve or change supplier without relying on private access or licences.

We automate campaigns, segmentation and scoring over your own data, integrated with your CRM and sales pipeline, without generic bulk-sending tools. That is why we prioritise a maintainable, measurable solution ready to evolve without rebuilding its foundations.

THE CHALLENGE

The challenge of marketing automation

manual campaigns do not scale or measure well

  • Fragmented campaign calendar

    Marketing teams spend hours coordinating sends, posts and segments without a single source of truth.

  • Personalization that does not scale

    Treating each customer individually is unfeasible when lists grow and headcount does not.

  • Scattered results measurement

    Campaign data lives in separate tools and rebuilding real performance requires manual work.

APPROACH

How we fix automating marketing and sales

We move forward with measurable decisions and releases that already add value.

  1. Funnel and channel mapping

    We document every customer touchpoint and which marketing actions run today in each channel.

  2. Segmentation rules and exceptions

    We define send criteria, suppressions and special cases so automation respects commercial strategy.

  3. Human-supervised automation

    We build flows with human review checkpoints before launching each campaign to production.

  4. Reporting and continuous tuning

    We measure deliveries, opens and conversions per flow and propose improvements in short cycles.

DELIVERABLES

What marketing automation leaves ready

We deliver an operational foundation your team can govern and keep improving.

  • Operational automation flows

    Send and publishing sequences connected to the CRM that run without manual intervention.

  • Reviewed templates and messages

    A set of ready-to-use content validated by the marketing team before use.

  • Documented segmentation rules

    Catalogue of audiences, criteria and exceptions governing each communication trigger.

  • Per-campaign metrics dashboard

    Recurring report with deliveries, opens, clicks and conversions attributed to each flow.

TRUST

Technology applied to real operations

We build AI solutions from Barcelona and Madrid, with data on your infrastructure and deliveries under the client's control.

  • Scope, assumptions and risks visible before the project is committed.
  • Integrations, permissions and data designed for real operations.
  • Reviewable releases before the solution reaches the whole organisation.
  • Code, configuration and documentation under your company's control.

FAQ

Questions about marketing automation

Have a project in mind?

Tell us what you need around marketing automation. We will help you turn it into a clear, viable delivery plan.