DIGITAL PRODUCT TEAM SINCE 2008

Chatbot for business: channels, CRM and human handoff

A business chatbot only works if it answers with reliable data, lives in the channels your customers already use and hands off to a person when it needs to.

How we build a business chatbot that genuinely gets used

We first define which questions the chatbot can answer and which must go straight to a person, so a business chatbot does not try to cover cases it does not master.

We connect the bot to reliable sources — approved FAQs, a knowledge base, your CRM data — so it answers with real business information instead of inventing plausible-sounding responses.

We design the channel and the human handoff with the same care as the conversation: WhatsApp, web or whichever channel you use, with a handoff carrying full history so customers do not repeat themselves.

Our teams work from Barcelona and Madrid, remotely across Spain, Europe, LATAM and the US, delivering the business chatbot with code, integrations and data under your ownership.

THE CHALLENGE

A chatbot that actually helps customers or the team

Business chatbots fail when answers are generic, data is unknown or escalation to a human comes too late.

  • Decorative bot

    It greets well but does not resolve real business queries. The user abandons the conversation as soon as the bot fails to understand their case.

  • No reliable source

    Without FAQ, CRM or internal knowledge it invents answers. Without control over those sources, the bot can promise something the company later cannot deliver.

  • No handoff

    When the case is complex, the user is stuck without an agent. That frustration ends in a complaint or in losing the customer outright.

APPROACH

How we implement a useful chatbot

We define intents, sources of truth and the exact moment to hand off to a person.

  1. Clear use cases

    Which questions the bot covers and which go straight to a human. Separating these clearly stops the bot from trying to answer things it does not know.

  2. Sources and permissions

    Approved content, CRM data and limits on what it may say. Without these limits, the bot can give outdated or plainly incorrect information.

  3. Conversation design

    Tone, flows and handoff with context for the agent. The agent receiving the handoff sees the full history, with no need to ask the user to repeat everything.

  4. Measure and improve

    Failed topics, containment and answer quality week by week. We fine-tune the bot every week using the real cases it did not handle well.

DELIVERABLES

A chatbot ready for a real channel

A published, governed bot connected to your operations.

  • Bot on channel

    Web, WhatsApp or another agreed channel, in production. Handling real queries without someone needing to review every reply by hand.

  • Knowledge base

    Content and rules editable by your team. Editable by the content or support team without depending on us.

  • Human handoff

    Transfer with history so the conversation is not repeated. With enough context so the human agent does not start from zero.

  • Code and integrations

    Your assets; no vendor black box. You can switch AI provider without losing the conversation logic already built.

TRUST

Assisted conversation since 2008

We have implemented chatbots for businesses since 2008, always connected to real sources and with a well-defined handoff to a human. Teams in Barcelona and Madrid; remote across Spain, Europe, LATAM and the US; data is handled with security judgement and code ownership is yours.

  • Clear use cases: what the bot answers and what goes straight to a human.
  • Sources of truth connected to avoid invented answers.
  • Handoff with full history, so customers never repeat themselves.
  • Weekly containment and answer-quality metrics from launch.

FAQ

Questions about chatbot for business

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