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Pricing
How much a custom app costs in own code
The price of a custom app depends on complexity, not templates. We estimate development in own code with a clear scope, no hidden costs and no paying n8n, Make or Zapier licences for every automation.
How much a custom app costs in own code
Cost of building a custom application with own code matters when estimating custom app pricing in own code, with no dependency on third-party tools or recurring fees. Before selecting tools, we define the journeys, data and decisions that must remain under your company's control.
We work from Barcelona and Madrid and remotely with teams across Spain, Europe, LATAM and the United States. The process combines decision sessions, verifiable releases and documentation so progress stays visible.
We hand over code, repositories, configurations and documentation in accounts owned by your company. You can therefore audit, evolve or change supplier without relying on private access or licences.
The price of a custom app depends on complexity, not templates. We estimate development in own code with a clear scope, no hidden costs and no paying n8n, Make or Zapier licences for every automation. That is why we prioritise a maintainable, measurable solution ready to evolve without rebuilding its foundations.
THE CHALLENGE
The challenges around a custom application
The value of a custom application depends on a design that serves operations, not only a demonstration.
Processes that do not fit
When a figure is chosen without visible scope, risks or priorities, catalogue solutions force the business to bend. The result is workarounds, manual steps and know-how that lives only in one person's head.
Fragile integrations
Linking systems with ad-hoc scripts raises operational risk. A change in any one tool can break the rest before anyone notices in time.
No evolution criteria
A first release with no usage measure or accountable owner soon stalls. We leave traceability and clear criteria so changes are prioritised with evidence.
APPROACH
From need to making investment decisions with judgement
We sequence technical and operational decisions so the first release is useful and maintainable.
Operating map
We document actors, systems and friction points to define how a custom application must fit daily work, before proposing architecture.
Architecture and security
We define domain boundaries, sensitive data and controls aligned with ENS practice when required. Security is designed from the first sprint, not bolted on at the end.
Incremental releases
We prioritise a usable, measurable core; the rest is planned against value. Every release leaves something running in production for making investment decisions with judgement.
Handover and ownership
Repos, documentation and acceptance criteria stay under your organisation's control. Your internal team can evolve the solution without depending on us.
DELIVERABLES
What a custom application leaves ready
We deliver an operational foundation your team can govern, measure and continue to evolve.
Working solution
a custom application ready for the agreed journeys and reviewed before wider adoption across the organisation.
Documented integrations
Connections, systems of record, permissions and limits recorded so the solution can be maintained without relying on individual memory.
Code and configuration
Repositories, workflows and configuration under your company's control, transferable to another team when needed.
Evolution plan
Metrics, accountable owners and a prioritised backlog to decide what improves after the first release.
TRUST
Technology applied to real operations
We estimate from real delivery experience, explaining assumptions before promising a fixed figure.
- Scope, assumptions and risks visible before the project is committed.
- Integrations, permissions and data designed for real operations.
- Reviewable releases before the solution reaches the whole organisation.
- Code, configuration and documentation under your company's control.
FAQ
Questions about how much does a custom app cost
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