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Pricing
How much a custom app costs in own code
The price of a custom app depends on complexity, not templates. We estimate development in own code with a clear scope, no hidden costs and no paying n8n, Make or Zapier licences for every automation.
How much a custom app costs in own code
Cost of building a custom application with own code matters when estimating custom app pricing in own code, with no dependency on third-party tools or recurring fees. Before selecting tools, we define the journeys, data and decisions that must remain under your company's control.
We work from Barcelona and Madrid and remotely with teams across Spain, Europe, LATAM and the United States. The process combines decision sessions, verifiable releases and documentation so progress stays visible.
We hand over code, repositories, configurations and documentation in accounts owned by your company. You can therefore audit, evolve or change supplier without relying on private access or licences.
The price of a custom app depends on complexity, not templates. We estimate development in own code with a clear scope, no hidden costs and no paying n8n, Make or Zapier licences for every automation. That is why we prioritise a maintainable, measurable solution ready to evolve without rebuilding its foundations.
THE CHALLENGE
The challenge of a custom application
a figure is chosen without visible scope, risks or priorities
Open functional scope
A custom application without closed user stories makes it impossible to give a firm, realistic quote.
Target platform and devices
Developing for web, iOS and Android multiplies the cost if the actually needed platforms are not decided properly.
Maintenance and releases
The cost of keeping the app in the stores and fixing incidents usually falls outside the initial budget.
APPROACH
How we fix making investment decisions with judgement
We move forward with measurable decisions and releases that already add value.
User story definition
We write the use cases and main screens to set a measurable scope before estimating.
Technology selection
We assess native versus cross-platform development based on budget, features and performance requirements.
Iteration-based estimation
We budget in verifiable development cycles to control progress and adjust priorities without surprises.
Post-launch maintenance plan
We include support, OS updates and store management in the total cost.
DELIVERABLES
What a custom application leaves ready
We deliver an operational foundation your team can govern and keep improving.
Prioritized feature backlog
List of user stories with their estimated complexity to size the whole project.
Phased budget
Cost of each development iteration, with delivery milestones and defined acceptance criteria.
Clickable prototype
Interactive mockup of the application that validates the user experience before investing in development.
Maintenance contract
Support, bug-fixing and store release conditions for the post-launch phase.
TRUST
Technology applied to real operations
We estimate from real delivery experience, explaining assumptions before promising a fixed figure.
- Scope, assumptions and risks visible before the project is committed.
- Integrations, permissions and data designed for real operations.
- Reviewable releases before the solution reaches the whole organisation.
- Code, configuration and documentation under your company's control.
FAQ
Questions about how much does a custom app cost
Have a project in mind?
Tell us what you need around how much does a custom app cost. We will help you turn it into a clear, viable delivery plan.



