Market Makers Control Your Money and Play Against You

Discover how market makers are evolving in Web3 with the fee-based model, a sustainable alternative to the controversial loan model in liquidity management for emerging crypto projects.

jueves, 20 de marzo de 2025 • 2 min read • Q2BSTUDIO Team

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Market makers, also known as liquidity providers, play a fundamental role in financial markets. For early-stage cryptocurrency projects, they help fill liquidity gaps, allowing them to navigate critical development phases.

However, the traditional loan-based market making model has faced much criticism due to its potentially exploitative nature. In a recent survey of over 400 projects within CoinMarketCap's top 500, top 100, and top 3000, it was noted that this model can harm projects by draining liquidity and disproportionately benefiting market makers at the expense of projects and their investors.

An emerging alternative to this model is the retention-based approach with profit sharing. Instead of relying on loans that can lead to conflicts of interest, this model seeks a more equitable relationship between market makers and projects, ensuring healthy and sustainable token development. Unlike the traditional model, where market makers may generate large token sales to recover their loans at the project's expense, the retention-based model motivates them to work for long-term growth.

In this context, the importance of having technology experts who provide strategic solutions for Web3 projects is crucial. At Q2BSTUDIO, our technology development and services company, we understand the importance of stability and liquidity in emerging markets. Our team of professionals offers innovative solutions tailored to each project's needs, ensuring compliance with industry best practices.

In addition to liquidity-related aspects, cryptocurrency projects must meet the requirements of major exchanges, optimize their tokenomics, and protect against attacks such as those carried out by arbitrage and market manipulation bots. The strategic approach of leading market makers also includes advice on investor connections, access to launch platforms, and effective marketing strategies.

At Q2BSTUDIO, we support the development of the Web3 ecosystem by providing technology solutions tailored to each need. We work with innovative projects to ensure they have the right infrastructure to scale safely and efficiently. As the sector evolves, it is essential for each company to carefully select its strategic partners, as the success of their project may depend on them.

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