Truth Social has launched its artificial intelligence-powered search engine Truth Search AI, developed on Perplexity's technology and available on the web with apps on the way. In tests conducted, most queries return conservative sources such as Fox News, Fox Business, Washington Times, and The Federalist, raising questions about plurality and informational bias.
Although it occasionally offers specific critical assessments, for example pointing out negative effects of certain economic policies, the selection of sources is narrow and seems to favor the narrative of the media ecosystem aligned with Trump Media. CEO Devin Nunes describes the service as a vital beta and promises improvements, while external evaluators have detected relevant omissions on sensitive topics such as Trump's relationships in the files related to Epstein. Perplexity's team highlights transparent citations, but those citations come mostly from media outlets of the same political spectrum.
This case underscores concrete risks of delegating informational curation to algorithms without source diversity controls or bias audits: artificial intelligence can amplify partialities if the reference dataset is unbalanced. For media outlets and companies developing AI-based solutions, it is key to implement data governance, bias evaluation, and transparency mechanisms in citations.
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