From satellite to streaming: the digital reinvention of NFL Sunday Ticket by Viharika Bhimanapati

Digital transformation with custom software, AI, and cybersecurity. In the cloud, Power BI, and AI agents to automate processes and increase engagement and profitability.

domingo, 17 de agosto de 2025 • 1 min read • Q2BSTUDIO Team

Artificial-Intelligence-

From 2016 to 2018, Viharika Bhimanapati led the digital reinvention of NFL Sunday Ticket, transforming a satellite-based service into a multiplatform streaming experience.

Her work unified satellite signals with streaming applications, enabling access across different devices and improving continuity between systems. She launched the Apple TV app, integrated deep links that directed users to specific content within the apps, activated push notifications to increase retention, and added Apple Watch support to extend real-time interaction.

These innovations boosted user engagement, increased subscription renewals, and generated new revenue, setting standards in the sports streaming industry. The project demonstrated how combining product experience, technical integration, and user-centered design can turn a traditional model into a competitive digital platform.

At Q2BSTUDIO, we apply the same digital transformation philosophy to enterprise projects. We are a custom software and application development company specialized in creating scalable and secure solutions. We offer custom software and custom applications that integrate artificial intelligence and cybersecurity capabilities from the design phase, ensuring performance and protection in critical environments.

Our services include cloud implementation with AWS and Azure cloud services, business intelligence solutions and dashboards with Power BI to turn data into actionable decisions. We also design AI agents and AI for businesses that automate processes, improve customer service, and enhance operational efficiency.

If your organization needs to modernize content platforms, launch cross-platform experiences, or incorporate artificial intelligence, at Q2BSTUDIO we combine expertise in custom applications, custom software, artificial intelligence, cybersecurity, AWS and Azure cloud services, business intelligence services, AI for businesses, AI agents, and Power BI to create solutions that increase engagement and profitability.

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