As you may know, design trends are constantly evolving. Every year (and increasingly more often), the most popular styles, colors, and typographies change. A month ago we discussed general web trends; today we will focus on logo design.
Logo design trends have been shifting over the past few years, but have remained relatively stable for the last three. This was thanks to flat design, which marked a before and after in this field. Anything prior to this is often seen as outdated because it doesn't align with current trends. This doesn't mean it doesn't work, but it may need some adjustments.
Of course, all of this has evolved, and flat design has seen variations. So now is the time to look at our logo and consider whether it still fits current trends and whether its shape, colors, etc., still represent us.
We give you some clues about what's trending so you can reflect on it.
1. Minimalism
Less is more. The simplest things attract the most attention, as long as they have a solid concept behind them, of course. Remember that the main goal is for the logo to capture attention at first glance and to be clear and simple.
2. Linear designs
Simple designs with colored lines or color combinations reflect simplicity and sophistication. They bring freshness and cleanliness to logos.
3. Negative space
This is a trend already in use, but everything points to it making a big impact this new year. Using negative space means creating something different from what we are used to seeing, thus directly impacting the customer we are targeting.
4. Handwritten typography
Very suitable for brands looking to project a different, exclusive, and traditional image. Hand-drawn typography exudes warmth, authenticity, and personality, something that is sometimes difficult to convey in the digital world.
5. Moving logos
With a kinetic logo, you can make your brand fresh, new, and highly identifiable. This doesn't mean the logo has to actually move, which would be difficult to implement in all logo applications. With simple lines or shapes with color changes, we can create this attractive effect.
After considering these points, look at your logo... Do you think it needs any changes? Contact us and we'll give you a custom quote to change your logo!
And if you're thinking of starting a new business and want to give it a fresh, impactful image that your customers won't forget, put yourself in our hands!
