Pros of using free CMS software (Wordpress type or similar)
Less development time
It already has many functionalities implemented
It has pre-established but modular structures
Plugins, modules and extensions already developed
Developments carried out in different programming languages widely used worldwide:
It can integrate many third-party development add-ons: Widgets, plugins, API interactions, etc.
Self-management of the website without needing to "get into the code" to change any element.
User communities linked to each CMS, which provide solutions, resolve doubts, provide information, etc.
More economical. Established themes (free and paid) with a variety of demos, saving time in technical development and design planning.
Cons of using free CMS software (Wordpress type or similar)
Limitation in terms of Graphic Design
Less margin for specific functionalities
Impossible to implement third parties that do not have specific modules
Serious and severe security issues
The template may have technical "holes", requiring manual fixing of those problems.
Plugins are not actively maintained by developers and hackers can find vulnerabilities.
Less control over file content.
Slower loading speed, because on certain occasions it has to go through a considerable number of processes, but these can be sped up, but this requires a certain level of web programming knowledge.
You need to keep up with maintenance updates
Limitations in terms of creativity and differentiation; you adapt to it, and the website does not adapt to you
Nowadays, for a company to position itself and stand out in the online world, it needs to grow and develop in this area, but it must do so in a differentiated way through a unique business model and an impactful image.
Custom development of a technological project is carried out when it is not possible to have a standard tool or application that helps systematize a company's operations. That is, what we need does not resemble anything that already exists.
Based on the client's needs and considering their business objectives, a custom software architecture is created.
Total customization of the functionalities of the technological project, therefore Usability-User Experience can be taken into account, as it allows building from scratch the most beneficial information architecture of the website based on the target audiences the company needs.
The user experience guides the success or failure of a web development, and in this case, being a custom development, it is easier to change/modify those elements that are not effective and adapt it even more to the needs and interests of the website user.
Pros of using custom software
Usability-user experience is created in a unique and personalized way
Therefore, also the information architecture
Total freedom of creativity in Graphic Design (custom design)
No obstacles in terms of developing functions to cover
The internal core is created from scratch based on the needs and particularities of the technological project
The internal structure is highly specialized
Ease of adding new improvements and more considerations
Greater scalability
More efficient performance
It will not consume unnecessary resources
More security against cyberattacks
Cons of using custom software
Its development requires knowledge of programming languages: Python, Django, Java, PHP, AngularJS, JavaScript, HTML, CSS, etc...
More development time (project production)
Increased project costs
Manual programming of ON PAGE SEO.
