SoftBank joins the GPU rental race in the US

SoftBank launches SB Neo, its new GPU rental service in the US to boost AI model training. Discover the details of this bet.

jueves, 2 de julio de 2026 • 1 min read • Q2BSTUDIO Team

SoftBank bets on GPU rental with its neocloud SB Neo

Japanese tech giant SoftBank has announced its entry into the US GPU rental market through a new subsidiary, SB Neo. This initiative responds to the growing demand for computing resources to train artificial intelligence models, a sector that has seen the proliferation of so-called neoclouds. Although consultancies like McKinsey warn about the fragility of this business model due to its commoditized nature, SoftBank trusts its proprietary platform Infrinia AI Cloud OS, previously tested in Japan, to differentiate itself. The company plans to build gigawatt-scale data centers and has secured financing backed by its stake in OpenAI. This move reflects the urgency of large corporations to secure AI infrastructure.

For companies looking to leverage these capabilities, accessing specialized hardware is not enough; a software ecosystem that efficiently integrates AI for businesses is required. This is where Q2BSTUDIO comes into play, a specialist in custom applications, custom software development, and cloud solutions. Our team creates platforms that orchestrate AI models, manage AWS and Azure cloud services, and strengthen system cybersecurity. Additionally, we implement personalized AI agents that automate complex processes and offer business intelligence services with Power BI to transform data into strategic decisions. Whether your company needs custom software for AI integration or seeks to optimize its operations with business intelligence tools, having a technology partner that understands market specifics is key. SoftBank bets on infrastructure; we ensure your software is up to the task.

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