Two inexperienced friends build Neuro, a $100 million brand

The incredible story of two friends who created Neuro, a $100 million brand, turned down Shark Tank, and gained the backing of Joe Rogan.

miércoles, 8 de julio de 2026 • 2 min read • Q2BSTUDIO Team

How to turn energy gum into an empire

In today's business world, success stories often arise from unexpected combinations: passion for a product, disruptive vision, and above all, the ability to scale an idea through the right technological tools. A recent example is that of two entrepreneurs with no prior experience in the sector who managed to build Neuro, a brand valued at $100 million in the competitive market of energy gums and mints. This case demonstrates that, with the right digital strategy, any concept can be transformed into a global business. Behind these achievements there is often an ecosystem of custom applications and platforms that manage everything from the supply chain to the personalization of the customer experience. At Q2BSTUDIO we understand that exponential brand growth does not happen by chance: it requires custom software that automates processes, analyzes data, and guarantees information security.

Digital transformation is no longer a luxury, but a key enabler for startups like Neuro to compete against established giants. By employing artificial intelligence to optimize product formulation or predict consumer trends, companies can reduce costs and accelerate their time-to-market. However, the implementation of these technologies must be accompanied by robust cybersecurity, especially when handling sensitive customer and supplier data. That is why we offer AWS and Azure cloud services that allow infrastructures to scale securely and flexibly, adapting to demand spikes such as those experienced by a viral brand. Additionally, our business intelligence services with Power BI turn raw data into actionable information, helping founders make informed decisions without needing to be technology experts.

AI for businesses is not limited to chatbots or virtual assistants; AI agents can manage inventories, recommend marketing strategies, and even predict consumer behaviors. In the case of a functional food brand, these agents analyze factors such as seasonality, regional preferences, and sales channel efficiency. At Q2BSTUDIO we develop comprehensive solutions that integrate all these capabilities, from conceptualization to production deployment. We know that every business is unique, so we design custom applications that align with the vision of entrepreneurs like the founders of Neuro, who turned down multi-million dollar offers from investors because they trusted their own path —and technology as an ally— to build a brand that today is even recommended by global celebrities.

A BREAK?

Play for a moment before you go

OUR SERVICES

How we can help you

Do you have a project in mind?

Tell us your vision and we'll turn it into a software solution. Whatever the scope, we make your idea real.