When entering the United States market, our technology development and services company Q2BSTUDIO expected users to want to explore the platform, its features, and how everything works on their own. The idea was to remove barriers and offer total freedom, without pressure or 'pushy' sales tactics. However, in practice, it didn't work. Not many users completed the trial and scheduled a call with sales. Even fewer signed up without any human interaction. Once again, it was something we had to change and start over.





