Respondents feel their privacy has improved under the GDPR. ICO recognition increased (21%-38%) but is not crucial. People see the ICO as a punisher, although few recall fines. Advances in privacy drive beliefs of 'worth it', especially among those confident in their rights, aware of their powers, and who have seen positive changes in the workplace. Implications span theory (risk of compliance deterioration), management (ongoing training), and policy (regulator positioning and leveraging dual-role feedback). Limitations include a sample only from the UK and unknown business diversity; future work should broaden the scope and compare regulators.
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