Instagram could separate Reels into a standalone app

Meta is developing Project Ray, a new short video app to improve recommendations and expand three-minute content in the U.S.

jueves, 27 de febrero de 2025 • 1 min read • Q2BSTUDIO Team

Company-Software-Apps

Meta is considering launching a standalone app for short videos, according to a report from The Information citing an anonymous source. During a conversation with the team, Adam Mosseri, head of Instagram, mentioned the project, currently called Project Ray. This initiative aims to improve recommendations for new users and those already using the platform in the U.S., as well as include more three-minute videos.

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