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The concept of Social Network that we now take so much for granted and normalized once seemed like a contradiction in itself: hours and hours in front of the screen socializing?
The importance of social networks for businesses is something that most are aware of. Traditional media attracts less and less attention from the public.
Getting real benefit from social networks involves work and dedication, but above all requires intelligence, sensitivity, empathy and a strategy. A strategy not understood as a maneuver to manipulate, but as a path to follow to influence, to be relevant, respected and appreciated.
