The challenge
Coordinate customers, subscriptions, and workshops within a single digital ecosystem
MIM needed a platform capable of marketing its different varieties of bread and managing an operation based on both one-off purchases and recurring subscriptions.
Each customer had to be able to select the breads, quantities and delivery frequency that best suited their needs, in addition to modifying, extending, pausing or canceling their subscription autonomously.
The complexity increased by having to connect each order with a network of workshops. The system had to identify the most suitable workshop according to location, capacity and availability, avoiding a manual assignment of each order.
It was also necessary to offer differentiated access for customers, bakers and administrators, showing each profile only the information and tools necessary to carry out their work.
