ONLINE MARKETING AND AI
Analytics and measurement to decide with data
We set up GA4, Google Tag Manager, conversion events, and dashboards with Looker to measure each channel's actual performance and cost per result.
What is Analytics and measurement?
You can't optimize what you don't measure. Good analytics are the foundation of any profitable marketing strategy: without reliable tracking, you invest blindly and don't know which campaigns, channels, or content actually generate customers.
We implemented robust and privacy-friendly measurement: we set up Google Analytics 4 (GA4), Google Tag Manager, event and conversion tracking, and integration with your advertising platforms. We make sure that the data is reliable and that you measure what really matters to your business.
On that foundation, we build clear dashboards with Looker that unify the performance of all your channels, so you and your team can make decisions with data and see your return on investment every time.
FEATURES
Features of Analytics and measurement
GA4 Configuration
Implementation and configuration of Google Analytics 4 aimed at business.
Google Tag Manager
Manage tags and events centrally and without touching the code.
Conversion Tracking
Measurement of leads, sales and key events, and their submission to the ad platforms.
Dashboards with Looker
Clear dashboards that unify the performance of all your channels.
Consent Mode and Privacy
Measurement that respects consent and data protection.
Reports and recommendations
Periodic analyses with actionable conclusions to improve results.
TECHNOLOGIES
- Looker
- Google Analytics
- Google Tag Manager
- Google Search Console
FREQUENTLY ASKED QUESTIONS