ONLINE MARKETING AND AI
Results-driven Google Ads campaigns
We manage your Google Ads campaigns (search, display, shopping, YouTube, and remarketing) to capture customers with the highest purchase intent and optimize cost per result.
What is Google Ads (SEM)?
Google Ads is the most direct channel to capture existing demand: people who are looking for what you offer at this very moment. Well managed, it is a constant source of leads and sales; misconfigured, it is a budget leak. That's why we start with your business objectives and the analysis of your sector and competition.
We structure your account by goals and campaign types—search, display, shopping (with Google Merchant Center), YouTube, and remarketing—with the right keyword research, bidding, and creative. We implemented conversion tracking with GA4 and Google Tag Manager to measure what really matters: leads and sales, not just clicks.
From there, we continuously optimize: ad A/B testing, bid and audience adjustments, negative keywords, and landing page improvements, to increase performance and reduce cost per acquisition month-over-month.
FEATURES
Features of Google Ads (SEM)
Search campaigns
Ads in Google results to capture demand with purchase intent.
Shopping and Merchant Center
Product campaigns with feed in Google Merchant Center for e-commerce.
Display and YouTube
Reach and consideration campaigns on the display network and in video (YouTube).
Remarketing
We impact again those who have already visited your website to recover conversions.
Conversion Tracking
GA4 and Google Tag Manager measurement of leads, sales, and key events.
Optimization and A/B testing
Continuous improvement of ads, bids, audiences, and landing pages.
TECHNOLOGIES
- Looker
- Google Analytics
- Google Tag Manager
- Google Ads
- Google Merchant Center
FREQUENTLY ASKED QUESTIONS