DIGITAL PRODUCT TEAM SINCE 2008
Custom ecommerce: catalogue, payments and ERP connected
A custom ecommerce store makes sense when your catalogue, pricing, payments or logistics do not fit a standard ecommerce template.
How we build a custom ecommerce store that actually operates
The catalogue is modelled around your real business: variants, bundles, customer-specific pricing or B2B and B2C rates that a generic template does not always support without fragile workarounds.
Checkout is designed to minimise abandonment: payment methods common in your market, correct tax and shipping calculation, and as few steps as possible between the cart and a confirmed order.
We connect the custom ecommerce store to your ERP, stock and invoicing so inventory stays up to date and you never sell products you no longer have in stock.
Our teams work from Barcelona and Madrid, remotely across Spain, Europe, LATAM and the US, delivering a custom ecommerce store with the code and back office under your ownership.
THE CHALLENGE
Sell online with processes that hold up
A custom online store makes sense when catalogue, pricing or logistics do not fit a standard template.
Template that does not fit
Price rules, packs or B2B force fragile workarounds. Every exception becomes a patch that complicates future maintenance.
Abandoned checkout
Friction in payment, shipping or tax kills conversion even when traffic arrives. Every extra step at checkout lowers conversion, even when traffic spend is high.
Disconnected stock
If warehouse and web do not talk, you sell what you do not have. Returns and complaints over out-of-stock orders erode customer trust.
APPROACH
How we build a custom online store
We start from the buying journey and business rules, then choose platform or bespoke build.
Business rules
Prices, tax, B2B/B2C roles and real-world exceptions. Writing them down before coding avoids rebuilding the catalogue halfway through the project.
Catalogue and checkout
Clear navigation, useful PDPs and payment without surprises. We care about every step of the funnel because that is where a sale is won or lost.
Integrations
ERP, stock, shipping and invoicing wired into the flow. Without this connection, someone ends up updating stock or orders by hand every day.
Controlled launch
Real order tests, training and post-go-live monitoring. We catch real friction points before opening the store to all traffic.
DELIVERABLES
A store ready for real orders
Front, back office and connections the business needs to operate.
Store in production
Catalogue, cart and payment working end to end. Ready to process real orders from day one.
Operable back office
Orders, customers and rules editable by your team. With no dependency on us to run day-to-day operations.
Key integrations
Stock, shipping or ERP as scoped. Synced to avoid mismatches between what sells and what is in the warehouse.
Code and access
Clear ownership; no black-box lock-in. You can switch technical provider whenever you want, with no exit negotiation.
TRUST
Digital commerce with judgement since 2008
We have built custom online stores since 2008 for businesses with catalogues and pricing rules that do not fit standard templates. Barcelona, Madrid and remote across Spain, Europe, LATAM and the US; payments and data handled with secure practices, and you own the code.
- Pricing, bundle and B2B/B2C rate rules modelled before we build.
- Checkout with payments, tax and shipping tested with real orders.
- ERP and stock integration to avoid selling without availability.
- Back office your team can run, with code and access you own.
FAQ
Questions about custom ecommerce development
Have a project in mind?
Tell us what you need around custom ecommerce development. We will help you turn it into a clear, viable delivery plan.
