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REPUTATION
Online reputation monitoring with AI
The agent tracks mentions, reviews and comments about your brand and alerts you when something needs a response, before it escalates.
Online reputation monitoring with AI
An online reputation monitoring agent matters when your focus is protecting and measuring brand reputation (mentions and reviews) with alerts and response, not researching the market or managing social by hand. Before selecting tools, we define journeys, permissions, data and supervision criteria so the agent operates under your company's control.
We work from Barcelona and Madrid and remotely with teams across Spain, Europe, LATAM and the United States. The process combines discovery, access hardening, verifiable releases and operational documentation.
We hand over code, repositories, configurations, skills and documentation in accounts owned by your company. You can audit, rotate credentials or change supplier without lock-in.
The agent tracks mentions, reviews and comments about your brand and alerts you when something needs a response, before it escalates. That is why we prioritise a governable, measurable agent ready to evolve without rebuilding its foundations.
THE CHALLENGE
The challenge of online reputation monitoring
negative mentions and reviews are caught only after they have escalated
Mentions scattered across dozens of sources
The brand appears on social media, forums, press and reviews, and nobody consolidates what is said and its tone in one place.
Reputation crises without early warning
A negative comment can escalate fast and, without immediate detection, the company reacts late and on the defensive.
Interpreting sentiment reliably
Telling a real criticism from a neutral or ironic comment requires human judgement that pure automation cannot guarantee.
APPROACH
How we fix detecting mentions and responding before it escalates
We move forward with measurable decisions and releases that already add value.
Sources and scope definition
We select the relevant sources for the brand and the search terms covering its actual activity.
Rules and alerts configuration
We set sentiment thresholds and critical topics that trigger alerts, leaving room for false positives.
Human-supervised monitoring
The AI detects and classifies, but a person validates alerts and decides what needs a response or escalation.
Reporting and continuous follow-up
We generate periodic summaries and tune rules based on what the brand considers relevant.
DELIVERABLES
What online reputation monitoring leaves ready
We deliver an operational foundation your team can govern and keep improving.
Sources and terms map
Document with the monitored sources and the search terms agreed with the client.
Alert rules and thresholds
Catalogue of critical topics and sentiment thresholds that trigger alerts to the responsible team.
Operational monitoring system
Monitoring tool consolidating mentions and tone with human validation of alerts.
Periodic reputation reports
Regular summaries of mentions, trends and recommended actions for the brand.
TRUST
Technology applied to real operations
We watch brand mentions and reviews with alerts and response since 2008, in Barcelona and Madrid and remote. Thresholds and history stay under your control.
- Scope, assumptions and risks visible before the deployment is committed.
- Least privilege, secrets and systems of record defined from the design stage.
- A measurable first release before expanding channels or departments.
- Code, configuration and documentation under your company's control.
FAQ
Questions about online reputation monitoring with AI
Have a project in mind?
Tell us what you need around online reputation monitoring with AI. We will help you turn it into a clear, viable delivery plan.
