Mobile devices have managed to surpass traditional channels in time spent online. The computer has been clearly displaced, not only due to convenience but due to the enormous evolution and refinement of smartphones.
And the fact is, whether we like it or not, smartphones and mobile applications are part of our daily lives. Users already dedicate more than 60% of their free time to smart screens, a habit that has increased by 15% since February 2013.
For their part, mobile applications have managed to win over users, accounting for 51% of online time, regardless of the device. They have become a guarantee of success for all companies that are constituted to reach the target audience directly.
