The Internet is in a sweet spot with commerce, there are quite a few entrepreneurs who every day consider starting out in the great cloud. Often, the simple fact of having an 'online' platform for our company already makes our transactions grow notably.
7 keys:
- The product. It is the star factor, if you don't have a quality product it is difficult for it to make its way in the market, you must also know the competition well.
- The price. It must be a market price. The customer is totally accustomed to searching for and comparing prices.
- Sales service. It is a very important aspect when it comes to building customer loyalty. Apart from good content and all kinds of information, it is important to have an email and some contact phone number to resolve possible doubts when closing a purchase. On our website we must also include all kinds of details about the purchase process to keep the customer informed about the procedures that take place in the shipping process.
- Good platform. The format of our online store is as essential as or more than other factors since it will often be the decisive element in making a buyer stay.
- Good design and usability. The aesthetics of our website are also important, as they will be responsible for highlighting certain products and giving personality to the brand. Although we must also be careful and avoid aesthetics harming usability, a good design is of no use to us if we cannot find a product.
- Original content. It is important to generate complete information so as to facilitate the customer's purchase decision, duplicate content from other websites should be avoided as it can harm the website's positioning and be considered spam. Furthermore, it is clearly penalized by Google and will prevent your page from ranking.
- Quality traffic. SEO and SEM, being on the internet is not free and the ideal is to have a strategy based on these two concepts.
