1. Use large, meaningful photographs.
When we talk about design and screens, visuals rule! A large, full-screen image is the best element we can use to communicate to our users what the website offers or what it is for. It is very important because many times we enter sites where at first glance we do not know the objective it intends to communicate.
2. Videos, the multimedia experience is just around the corner.
And if images captivate us, what about videos? This resource is being used more and more: short videos that provide a brief synopsis of the website, some played in a loop from the homepage.
3. Mobile menus on desktop
We are used to the standard menu model on websites, as it is one of the elements that has undergone the fewest changes and users are already accustomed to it. However, the increased use of mobile devices gives us a new trend in desktop site design: the use of the hidden menu we use for mobile design, thus simplifying the display.
4. Larger sizes and typography
Typography is one of the key pieces of good design. While we want more images than words, the few words we say must be easy to read, attractive, with quick visibility on the first page. Let us not forget that these words should always be related to the searches your target user might make, making it easier for them to find your website.
5. Flat Design
"Flat" design is still in vogue! It has held the crown in design for a couple of years now and will maintain its position, fortunately, as this type of minimalist design fosters very effective communication. This trend will be especially seen in icons, menus, and illustrations. No more volumes, shadows, or 3D effects!
8. Responsive Web Design
With the trend of Responsive Web Design at its peak, it is expected that sites made only for mobile devices will disappear, and eventually, almost all sites will adapt to the Responsive philosophy. Additionally, Google already penalizes us if our website is not structured as such.
9. Top speed
A marked trend, which has probably given rise to the others, is the search for greater speed and performance of websites. Why? Simple: a better user experience generates higher conversion. Therefore, designers and developers will continue to explore new ways to create attractive websites, always taking care of the elements they use, paying attention to weight and speed.
If you would like to know more, contact us and we will give you a custom quote to design your website!
