Better banners = better conversions

Some people think that banners are coming to an end. The problem is that most of us use banners in the way they were used in 1994-2003. As time goes by there are changes in the industry and the same happens with the use of banners in marketing plans. However, banner advertising is a thriving billion-dollar industry that floods advertising, education, publishing and any other marketing industry information you could name. If you are thinking about spending money on banner ads, here are some tips for creating banners and before you start: 1. Size matters: There are three formats that dominate. Boxes, bars and skyscrapers that vary in size. Tall and narrow banners are known as skyscraper banners while bar banners are low in height with a relatively large width. Box banners were named that way because they were traditionally placed inside software and CD boxes and due to their square shape. However, not all sizes offer the same conversion rates. As most screens are limited to 600px in height, banners with more than 600px height will make people have to scroll the browser, which reduces the probability of conversion. Banners with width less than 120px will be hardly readable and banners with a width of more than 160px could overlap the important task of the sidebar navigation. 2. Banner Placement: It is well known that if you place your banner in a visible section of your website such as a sidebar or above the upper half it gets clicked more frequently. If you use a skyscraper banner, place it in the sidebar for better conversion. Bar banners are best placed above content, below a product review, a video or to the side of the site header. The key is to put your banner where people will see it and feel motivated to click. 3. Text is King No banner is finished without text. Text is, and always will be, the king of conversions. That undeniable fact cannot be changed. Copywriters lead the way in email, video and marketing content, sales page creation and other forms of paid advertising and traffic strategies. While it may sound harsh, it is a fact that cannot be altered. Unless you have powerful text to trigger a click, any trick you might consider using, including authority, simply won't work. The example banner (… Don't talk to another Woman until you see this …) is a sample of the best banners in the dating niche in terms of performance. It is clever copywriting because it motivates you to click without needing to resort to a call to action. 4. An Obvious Call to Action (CTA) Using “Click here” can work well if your text has an element of curiosity, but if not, you definitely must find a more motivating reason to act. If you have hired a writer to do the copywriting for your banner, ask them what they recommend as your CTA. tip how to create banner call action 5. The CTA color. Crazy Egg has done considerable research on this topic. If CTA buttons use the color red, green, orange, blue or yellow, they will be much more successful than other colors. There is a scientific reason for this. These colors have the longest wavelengths which means they attract much more attention, which leads to additional sales. So it is no coincidence that most CTA buttons seen anywhere use one or more of these influential colors. The following are some good banners from different ClickBank products. Take a close look at their size, text, CTA and color. tips for creating skyscraper bannerstips for crea box banner 6. What is traffic monetization? Traffic Monetization says, “the nature of traffic always depends on the traffic sources.” You cannot use the same landing pages to convert all types of traffic. Why? Because just as traffic sources are different, so are their responses. This same rule applies to all banner ad traffic. Your marketing can be divided into two sections: Front End and Back End Marketing. The Front End aims to put your offer in front of your customer and get them into the sales funnel. Once there, the Back End makes the actual sale. Most landing pages are only optimized for affiliate sales, but not for banner ad traffic. If you receive traffic through your banner ad, use a specific product landing page to push them into your sales funnel and then make the sale. 7. The rules that apply to paid traffic also apply to banner ads Paid traffic source must constantly be split tested, customized and optimized. You also have to use specific methods to work on your metrics and return on investment (ROI). There are free and paid tools that can be used for testing and can also reveal the times the banner has been displayed, the page where the click was made and the different traffic paths that people took to reach the conversion page. People don't visit your website to see ads. They want to see the real information on your site, not the ads displayed there. So you have to put a lot of intelligence into the design, appearance, color, feel, size and text of banner ads … if you want to get results, of course! Do you have any other tips for creating banners for Advertising that are Profitable?