The challenge
Coordinate companies, participants, and rewards within a single digital ecosystem
Encuestón needed a platform capable of managing two very different, yet fully connected experiences. On the one hand, companies had to be able to publish surveys, define their target audience and consult the results obtained. On the other hand, users needed to discover available surveys, complete them from any device, and be compensated for their participation.
The challenge was to create a simple and transparent operation for both profiles, while controlling campaigns, users, responses, rewards, payments and communications.
It was also necessary to develop a complete administrative environment from which to monitor all activity, validate content, moderate responses, manage incidents and keep the public part of the site updated.
The solution needed to be secure, scalable, and easy to use, offering a seamless experience from both web and mobile devices.
