The challenge
Creating a new digital universe capable of growing alongside KD content
KD Productions needed to create from scratch the digital presence of Toons & Games, a new division aimed at developing characters, stories, series and entertainment experiences for children.
The challenge was to design a portal capable of transmitting the visual and creative identity of the brand, organizing very different contents within an attractive, simple experience adapted to both children and their families.
The website had to allow you to explore characters, discover series, access games and consult news without losing coherence between the different sections. In addition, it had to work properly from computers, tablets and mobile devices.
Another fundamental requirement was that the KD team could fully manage the portal autonomously, creating and updating content without relying on the development team for every change.
