The challenge
Turning a merchandising catalog into a flexible and personalized shopping experience
The online sale of promotional products requires managing numerous combinations of colors, materials, quantities, finishes, and designs. Each order may have different characteristics and you need to show the customer a clear result before starting production.
The challenge was to develop a store that would simplify this complexity and allow each product to be customized without turning the purchase process into a slow or confusing experience.
The platform also needed to centralize internal business management, connecting the catalog, variants, customizations, customers, and orders in a single system.
In addition, the experience had to work correctly from any device and offer a coherent presentation on both desktop and mobile.
