The challenge
Digitize a specialized market with thousands of boats and multiple profiles
The purchase and sale of boats requires managing very specific information: type of vessel, brand, model, year, length, location, equipment, condition, documentation and price.
The challenge was to structure all this data within an easy-to-use portal, allowing buyers to locate vessels using precise criteria and compare different options.
The platform also had to facilitate the participation of individuals, brokers and nautical companies, offering tools to publish advertisements, manage queries and organize visits or sea trials.
In addition, it was necessary to centralize the administration of the marketplace, users, content, reservations, and business contacts without losing control over the quality of the ads published.
