The challenge
Turn taxi rides into an interactive digital experience
TILUX needed a solution capable of transforming tablets installed in taxis into an intelligent channel for communication, entertainment and advertising.
The challenge was to offer relevant content to the passenger during the journey, adapting it to the context of the trip: current location, proximity to the destination, areas of interest, nearby promotions, local news or content designed for different user profiles.
In addition, the platform needed to work stably on Android devices permanently installed in vehicles, with the ability to update content, campaigns, and experiences from a centralized backend.
It was also necessary to create a ready-made solution to manage geolocated advertising, display city information, incorporate games for children and allow a fluid, visual and simple experience for passengers of any age.
