The challenge
Combine online product purchase with workshop service booking
Ialtaller.com needed a platform capable of connecting the online sale of automotive products with a physical workshop experience.
The user had to be able to buy products such as oils, batteries, filters, brakes, tires or other items related to the maintenance of the vehicle, but also select the workshop where they wanted to carry out the installation, repair, oil change or associated service.
The main challenge was to create a simple flow where product, service and workshop were connected in the same experience. It wasn't just about selling online, but about allowing the customer to choose where and when to complete the service.
In addition, the solution had to contemplate a wide network of workshops affiliated to SERCA, allowing workshops to be selected by area, location, availability or proximity, maintaining a clear and conversion-oriented experience.
